Consumer Insights: SmartBrief Originals
The “fresh vs. tech” food conundrum
The “fresh vs. tech” food conundrum

Many consumers want to “return to Eden,” but there are also those who believe that is unattainable, and science and technology may be the best way to solve many of the problems with food, health, and the planet today.

Dinner from the gas station?
Dinner from the gas station?

With perennial disruptor Amazon already offering Amazon meal kits in their Go stores, wider adoption may not be too far off for other convenience stores.

How can grocers and food producers cater to flexitarians?
How can grocers and food producers cater to flexitarians?

Flexitarian diets are on the rise -- find out what these consumers are seeking.

food shopping behavior
food shopping behavior

As the US economy continues to shift, understanding and meeting the needs of low-income consumers in the US has never been more critical.

Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends.
Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends.

Gen X and millennials have unseated baby boomers to become the biggest force behind specialty food trends, and plant-based is the fastest growth category.

Gen Z teen cooking
Gen Z teen cooking

Welcome to the era of “eating autonomy” where Gen-Z teens independently do much of their own food preparation at home and often eat alone.

How ultra-rare, premium spirits are cultivating mass followings
How ultra-rare, premium spirits are cultivating mass followings

Consumers are gravitating toward hard-to-find and premium spirits.

dessert s'mores
dessert s'mores

Brands are finding inventive ways to help satisfy consumers’ cravings for sweets and incorporating healthful adds.

Reusable packaging is gaining a foothold in the fight against waste [Image: Person holding a reusable cup with a metal straw]
Reusable packaging is gaining a foothold in the fight against waste [Image: Person holding a reusable cup with a metal straw]

In a quest to cut down on packaging waste and the toll it takes on the planet, more foodservice and consumer packaged goods companies are beginning to consider reusable containers.

How pet food is premiumizing
How pet food is premiumizing

The clean-label trend has expanded to the pet food industry, as pet owners choose to give their four-legged friends fresh and healthy foods.