Consumer Insights: SmartBrief Originals
How pet food is premiumizing
How pet food is premiumizing

The clean-label trend has expanded to the pet food industry, as pet owners choose to give their four-legged friends fresh and healthy foods.

premium grocery shopping
premium grocery shopping

With a focus on premium shopping experience, some retailers share a specific strategy, functioning as masterful curators of the food and beverage shopping experience.

How retail positioning helps boost CPG sales
How retail positioning helps boost CPG sales

Strategic product placement can help boost grocery store sales.

A strategic approach to using personalized marketing messages
A strategic approach to using personalized marketing messages

Brands can see success by creating customized marketing programs targeted at niche audiences.

Do demos really help food brands boost sales and build buzz?
Do demos really help food brands boost sales and build buzz?

If executed properly, in-store demos can help food brands reach a wider audience.

The healthy business opportunity for good-digestion brands and products
The healthy business opportunity for good-digestion brands and products

Eating and drinking just for the health of it. A cultural shift from a focus on heart health to the gut has begun.

Where does cannabis stand in the alcoholic beverage market?
Where does cannabis stand in the alcoholic beverage market?

Beverage producers are boosting investments in the cannabis industry -- find out what's ahead.

Despite low unemployment and long after experts declared the Great Recession over, an uneven economic recovery and the growing bifurcation of wealth have shaped -- and altered -- how many consumers source their food and understand brands.

papalo sandwich
papalo sandwich

As the trend cycle moves faster and younger generations seek out new experiences, it’s becoming even more important for every type of operator not just pay attention to the next generation of foods and flavors, but to start acting on them even sooner.

Sparkling water la croix
Sparkling water la croix

When it comes to the bustling (or should we say bubbling?) beverage market, we have a ton of thirst-quenching insights – here are five keys to boosting your beverage business.