CPG: SmartBrief Originals
compostable packaging
compostable packaging

Whether you’re an operator or manufacturer, you should be concerned with how products are packaged, as packaging alone can sway consumers’ purchasing decisions.

How general merchandise products are striving toward clean-label
How general merchandise products are striving toward clean-label

As shoppers look for clean-label ingredients, CPG brands are answering the call with general merchandise products that feature transparent ingredient lists.

PepsiCo's accelerator is focused on sustainable consumer packaged foods.
PepsiCo's accelerator is focused on sustainable consumer packaged foods.

PepsiCo, Nestle and Chipotle are among the latest big food companies to partner with promising startups in accelerators.

Vegan cheese brands are growing faster with products that come closer to the taste and texture of dairy cheese.
Vegan cheese brands are growing faster with products that come closer to the taste and texture of dairy cheese.

Vegan cheese brands are growing faster with products that come closer to the taste and texture of dairy cheese.

From healthy alternatives to globally inspired fare, today's consumer trends are spurring a bevy of new CPG products.

Will the trend toward simplified packaging continue?
Will the trend toward simplified packaging continue?

Food producers are launching simple, spare packaging -- will the trend endure?

What the US CPG industry can learn from China
What the US CPG industry can learn from China

Chinese consumers are swiftly embracing digital tools and connecting directly with CPG companies. Find out the lessons that US manufacturers can glean from their experiences.

premium brands
premium brands

In today’s supercharged competitive landscape, it’s necessary for business leaders to think differently about their existing assets and how to evaluate the opportunities for premium product development in spaces that have seemed foreign.

3 ways brands connect the customer experience across in-store and digital channels
3 ways brands connect the customer experience across in-store and digital channels

CPG firms that create a seamless omnichannel experience will see dividends across the shopping spectrum.

4 tips from CPG executives on the future of brands
4 tips from CPG executives on the future of brands

Executives from General Mills, Coca-Cola and other CPG firms share how brands can stay relevant in today's culture.