Industry News
CPG: SmartBrief Originals
Energy drinks attract consumers with better-for-you ingredients
Energy drinks attract consumers with better-for-you ingredients

While the energy drink category has historically been perceived as unhealthy, several new brands have emerged with more natural, healthier options.

Brand relevance today: The role of “brand” in guiding shoppers’ choices
Brand relevance today: The role of “brand” in guiding shoppers’ choices

Brands are working harder than ever to gain attention and loyalty, regardless of whether they are national, name brands or a retailer’s own private brand.

Trends report: The latest in sweets and snacks
Trends report: The latest in sweets and snacks

From combination flavors to better-for-you treats, the sweets and snacks category is seeing a bevy of new trends.

Investors see the potential in plant-based alternatives
Investors see the potential in plant-based alternatives

Investor interest in plant-based foods continues to grow after high-profile IPOs and growing consumer demand.

Is the future of produce all in the genes?
Is the future of produce all in the genes?

Gene-editing tool Crispr could be responsible for more of what's in consumers' crisper drawers.

Why consumer data is key to growth for F&B companies
Why consumer data is key to growth for F&B companies

The ability to speedily gather, analyze and act on massive amounts of information is permanently changing the food and beverage landscape.

Branding lessons from top food and beverage companies
Branding lessons from top food and beverage companies

How do the top food and beverage brands dominate the industry? They've invested in consistent branding.

CPG brands develop creative breakfast food during COVID-19
CPG brands develop creative breakfast food during COVID-19

As more people enjoy eating breakfast at home during the pandemic, CPG companies have created new products to meet the varying needs of consumers.

Is the plant-based seafood industry swimming upstream?
Is the plant-based seafood industry swimming upstream?

New plant-based seafood products and brands are gaining momentum with a focus on sustainability.

Foodservice brands move into the grocery aisle
Foodservice brands move into the grocery aisle

Restaurants turn to CPG product sales as the coronavirus pandemic continues to restrict indoor dining.

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