While “wellness” has become a most ubiquitous term, cultural assumptions about what health and wellness encompasses continue to evolve.

From meditation to a focus on what can be called “mindful sourcing” in foods and beverages, consumers are increasingly taking a considered approach about not just food but health and wellness habits.

Drugstores, supermarkets and mass market operators are working with renewed effort to attach themselves to the wellness halo by introducing more health-related services into their marketing mix.

Spas continue to cater to those who want to eat healthy and use natural remedies, and these days, that translates to the use of CBD oil as well.

Ugly produce startups provide solutions to waste and food insecurity.

Smoothie King, PepsiCo and other food makers and sellers are stressing nutrition and wellness.

Sandra Taylor, author of The Business of Sustainable Wine, discusses how sustainability in the wine industry is being driven forward slowly but surely by many forces.

As more grocers adapt to consumers' increasingly healthy eating habits, some are bringing dietitians into the store to help shoppers identify clean-label ingredients.

Farm Sanctuary focuses on the animals in a push to convince consumers to consider a plant-based diet.

As a growing number of consumers lean toward plant-based diets, restaurants and food manufacturers are responding with meatless offerings like The Beyond Burger.