Most Clicked: SmartBrief Originals
Top 10: Whole Foods CEO on Amazon and marriage, Heinz releases Ed Sheeran bottles
Top 10: Whole Foods CEO on Amazon and marriage, Heinz releases Ed Sheeran bottles

Marriage…Ed Sheeran…don’t worry, we’re still focused on food and beverage -- this week’s most-read stories just ran the gamut, touching on some topics that spread a bit beyond the usual.

Top 10: Blue Buffalo, Superior Cake and Impossible Burgers
Top 10: Blue Buffalo, Superior Cake and Impossible Burgers

Blue Buffalo's integration into General Mills was this week's most-clicked food-and-beverage story.

Top 10: “Baby Shark” cereal, Halloween M&Ms, mustard ice cream
Top 10: “Baby Shark” cereal, Halloween M&Ms, mustard ice cream

Limited-edition food tales proved popular among SmartBrief's food-and-beverage readers this week.

Top 10: CPG revamps, Walmart’s supply chain merger, Cheez-Its and wine
Top 10: CPG revamps, Walmart’s supply chain merger, Cheez-Its and wine

SmartBrief’s food and beverage readers were drawn in this week by tales of new Pampers diapers and a Cheez-It wine pairing.

Top 10: Kraft’s new mac-and-cheese, Gatorade’s Bolt24, Walmart’s pickup store
Top 10: Kraft’s new mac-and-cheese, Gatorade’s Bolt24, Walmart’s pickup store

Several CPG stories rated with readers this week, starting with plans by Kraft Heinz for new vegetable-infused Macaroni & Cheese.

taco bell hotel
taco bell hotel

This week, readers gravitated towards CPG stories, with new product news taking the cake in the top five most-read stories.

General Mills’ cereal collaboration with Travis Scott and KFC’s NYC Cheetos Sandwich pop-up caught SmartBrief readers’ attention this week.

Campbell Soup has a new soup strategy
Campbell Soup has a new soup strategy

Readers were drawn to stories from Campbell Soup and restaurant rankings this week.

Top 10: Kraft’s Salad Frosting, Walmart’s plans, McDonald’s campus sale
Top 10: Kraft’s Salad Frosting, Walmart’s plans, McDonald’s campus sale

Kraft's latest condiment offering captured readers' attention this week, as did stories from Walmart and McDonald's.