SmartBrief Originals
News, trends and best business practices for the food and travel industries.
Ease and authenticity: a winning combination for Idahoan
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Consumer demand for fresh foods is on the rise, but striking the right balance by delivering fresh taste and convenience can help packaged food brands succeed.

Frozen beer and cocktail slushies are a cool addition to summer menus
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Frozen drinks reach peak popularity in summer, and Taylor Company’s Zamboozy Adult Slushie Freezer gives operators a way to give a beer and cocktails a refreshing frozen spin.

Report: Foodservice industry continues to make progress toward a more sustainable, plant-forward future

Chefs, food companies and foodservice operators are continuing to nudge consumer food choices in a more healthful, sustainable direction, according to the 7th Menus of Change Annual Report.

Trader Joe's private label

While “wellness” has become a most ubiquitous term, cultural assumptions about what health and wellness encompasses continue to evolve.

Top 10: Kraft’s Salad Frosting, Walmart’s plans, McDonald’s campus sale

Kraft's latest condiment offering captured readers' attention this week, as did stories from Walmart and McDonald's.

More consumers than ever are turning to the internet when it comes to buying groceries. What are food retailers doing to keep up with the trend?

Attendees lined up to taste vegan cheese at the Miyoko's booth at the Plant Based World Conference and Expo.

Plant-based companies of all sizes shared samples and words of wisdom at the first Plant Based World Conference and Expo.

Top 10: McDonald’s new NYC flagship, Ben & Jerry’s considers CBD, Sprouts expands

McDonald's new flagship in Times Square, Ben & Jerry's possible foray into CBD ice cream and Sprout's expansion into N.J. were among this week's top stories.

B&I workplace dining

Workplace dining has only become more high profile thanks to companies like Google and Facebook who are known for their wide variety of food-centric perks.

VR at theme parks

The global market for virtual and augmented reality technology is on track to hit $20.4 billion this year.

Tracking and communication are key to transparency in the meat case
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Consumers are calling for a higher level of transparency from food brands, and traceability in the meat department is especially key as demand rises for responsibly raised, minimally processed meats.

Burger King's plant-based Impossible Whopper drew traffic in test market.

Burger King is focused on breakfast, plant-based Impossible Whopper to grow sales

Combining a leisure excursion with business travel, also known as “bleisure,” is growing in popularity among corporate travelers.

KIND's debut of new frozen snack bars topped this week's most-read list.

KIND's debut of new frozen snack bars topped this week's most-read list.

Plant-based foods, off-premise tech solutions stood out at restaurant show

Plant-based foods and beverages, technology solutions aimed at optimizing takeout and delivery, and edible alternatives to straws and utensils stood out on the show floor at the 2019 National Restaurant Association Show.