Consumer Insights
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Educating retailers and dietitians on the value of mānuka honey
The US is the fastest-growing market for authentic New Zealand mānuka honey, a functional food rich in 2,300+ bioactive compounds. Now the UMFHA's Mānuka Mastery Course educates retailers and dietitians on its health benefits and how the UMF™ logo and rating system ensure the potency, purity and authenticity of mānuka honey.