Industry News
Strategy: SmartBrief Originals
How to mix business and politics (if you must)
How to mix business and politics (if you must)

Brands and companies sometimes have to get political. But they should make sure they understand why mixing politics and business has become their strategy.

Using polarity maps to achieve organizational change
Using polarity maps to achieve organizational change

Organizational change brings resistance, and understanding polarities can help you move everyone forward with the new strategy.

9 ways to differentiate your brand
9 ways to differentiate your brand

Your brand needs to stand out. Fortunately, there are many paths to demonstrating what makes you different -- and better.

Strategically building the new normal for your organization
Strategically building the new normal for your organization

The "new normal" is many new normals that depend on your organization's industry, circumstances and structure. Leaders need to figure out what the next stage looks like for them, and not rely on broad stereotypes.

How brands can take a stand on race
How brands can take a stand on race

Brands can speak up about racial injustice, but they must do the hard work of examining themselves. Here's advice on how.

How to disaster-proof your business and your life, part 3
How to disaster-proof your business and your life, part 3

The pandemic continues, and businesses are not out of the woods. Here are four experts on how to build disaster resilience and recovery.

The 5 D's of decline
The 5 D's of decline

What causes corporate decline? And what can leaders do about it?

Excellence in customer service in the new normal
Excellence in customer service in the new normal

The pandemic has only highlighted the importance of customer service. To step up your service, you need to know how you fare against the competition.

The status quo is over
The status quo is over

Leadership cannot pine for the status quo, not when the coronavirus pandemic has upturned our world and social unrest has revealed inequities and injustics. Are you prepared to lead into the new and unknown?

Prepare for the new reality with a brand audit
Prepare for the new reality with a brand audit

All the brand adjustments your company has made during the pandemic need to be reassessed for the post-COVID future. Here's what you need to know about brand audits.

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