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Strategy: SmartBrief Originals
Moving to the next stage of new normal
Moving to the next stage of new normal

We're still in the pandemic, but it's not too soon to begin thinking about what comes next. Businesses will eventually have to answer that question.

How a skills ontology framework keeps enterprises ahead of the curve
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How a skills ontology framework keeps enterprises ahead of the curve

Skills ontology is a categorization of skills that builds a common language of skills, defining the aspects of a specific job rather than relying on blanket terms and vague descriptions.

Brand opportunities in a crisis
Brand opportunities in a crisis

Your brand doesn't have to be idled by the coronavirus. In fact, the actions you take now can ensure your brand weathers this storm and rebounds more quickly.

How leadership can drive innovation
How leadership can drive innovation

Innovation should be part of a company's core strategy, not just an exercise or a dream.

Organizational strategy and vision drift
Organizational strategy and vision drift

Creating a vision is just the first step. Strategy can easily drift without executive awareness and commitment.

Get started with a minimum viable brand
Get started with a minimum viable brand

You might know minimum viable product, but did you know there's a concept called minimum viable branding, too?

Leadership by fools
Leadership by fools

The failure of Brandless shouldn't obscure the larger strategy lesson: If you’re going to do something groundbreaking, you must be willing to at first be thought a fool.

Maximizing your latest acquisition
Maximizing your latest acquisition

M&A failure often is about the failure to integrate intangible asset and help people adapt.

What does "most valuable brand" really mean?
What does "most valuable brand" really mean?

What does it mean that 3 reports list Amazon's brand value differently? And why should you and your company care?

Why your succession plan is failing
Why your succession plan is failing

Succession planning isn't easy, and if you don't prepare, it's even more difficult.