SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Data clean rooms offer new opportunities to data-poor verticals

MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.

Static vs. Digital OOH: Here is how they stack up

Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.

Make the most out of your Q4 budget

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020

Q&A: How services, warranties bring the retail customer journey full circle
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Retailers are always thinking about the customer journey up until the purchase, but what happens beyond the buy? Cover Genius exec Peter Paine talks about the importance of service offerings and how insurance and warranties complete the customer journey.

The Anatomy of Facebook Audiences: Why Audience Matters

Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.

Is the static banner’s demise finally near?

InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.

3  things retail brands can learn from China about winning in a competitive market

If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.

Firefox nudges advertisers toward cookie alternative

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?

Getting ahead in the retail content game: A conversation with a SmartBrief publisher

Ahead of the report, Dena Malouf, SmartBrief’s group publisher for retail, sat down to talk about the importance of content strategy for customer engagement.

Who knew Black Friday online sales were so big in China?

Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.

Live from Advertising Week: Measurement solution aims to bridge the gap between linear, OTT
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Roku and video marketing platform Innovid have teamed up to launch a new solution that allows marketers to compare linear and OTT data at scale. At Advertising Week in New York, a panel talked about the implications of the new solution.

Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

Advertising Week report: Viewability alone can't predict ad effectiveness

At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.

#NRPAConference: How to make your program surveys smarter

Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.

Influencer marketing trends: Part 3

In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.