SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.

Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.

In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.

Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.

Big retailers that think beyond discounts to create programs with their customers at the center will prevail and remain competitive with smaller, more nimble rival, writes Baesman Insights & Marketing’s Evan Magliocca.

Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.

Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?

Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.

Tomer Tagrin asks: Is brand authenticity disrupting advertising?

In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.

If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.

Mobile-first strategy is really about cross-platform experience

"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.

The best engineers for a marketing organization combines soft skills and technical abilities.

IoT and the elderly

How tech is letting seniors live more independent lives.

Editor's take: Telecom

Telecom mergers and acquisitions, the movement toward 5G and advances in hardware and services were among the top stoiries of Q1. Find out what's coming next.

Major breaches, new attack methods and new approaches for cyberdefense

Major data breaches, new types of attack methods and a presidential candidate's hacker past are among the top cybersecurity stories of the first quarter of 2019.