SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Pre- and post-show planning can maximize trade show marketing ROI

To make sure you’re getting the most from your trade show marketing efforts, a program that extends beyond the event is key.

Accountability, connected TV growth and 5G advancement will led technology trends in 2019.

Brand, branding and brand identity describe different concepts, although they are commonly and often incorrectly used interchangeably.

Trade via smart TVs, with everyday consumers as the buyers right from their sets, is poised for rapid growth and adoption in 2019.

Shelly Palmer sheds light on why CES 2019 is not just a window into the future for consumer brands but also a must-see experience for business-to-business marketers.

What's next for smart home technology - and what are consumers willing to actually buy?

The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."

How do you provide personalized marketing content that is profitable to the brand and valuable to customers?

Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.

Failure to implement marketing tactics and analytics effectively can prove troublesome for brands.

The best logos are timeless - but incorporating some design trends can make a brand stand out in a crowded marketing space.

When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?

Many organizations are looking to agencies to provide skill sets not core to the team, as well as to quickly scale as needs or opportunities emerge -- without being locked into permanent overhead.

Home sweet home: Moving real estate and rental listings into the digital era
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Digital and mobile technology permeate nearly every facet of consumers’ lives – are you applying this to your potential renters? Read about how digital tools like Facebook Marketplace can help you improve your real estate business.

Best practices for getting the most from your digital ad campaign, from SmartBrief marketing analyst Alex Pavelich