Industry News
Brands & Campaigns: SmartBrief Originals
Frog in water
Frog in water

Account managers have become nothing more than client “butlers” waiting for the next request, the next SOW change, the next task order and watched their role become little more than saying, “Yeah, we can do that for you.”

J.M. Smucker Co. brands
J.M. Smucker Co. brands

The J.M. Smucker Company had an issue with staying unified and engaging with online consumers. When Ray Hancart was brought on as social media manager, he discovered two problems keeping his team up at night.

1-800-Flowers is making a big play with bots, voice and AI to make consumers happy, no matter what the occasion.

Michael Brenner, CEO of Marketing Insider Group and co-author of "The Content Formula," discusses content ROI and the value of authenticity on social media.

"There’s a science behind what kind of content does well online and there are factors you can influence that will affect your content’s shareability"

Many social media experts believe that video will be one of the most important marketing trends of 2016.

Pinterest has broaden its reach to businesses, making it much more than just a place where young users, mostly women, post pins about their passions, projects, crafts, and hobbies.

Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong.

Customer service disasters can strie at any moment. Many companies believe it won’t happen to them. The truth is that you can never know.

Traditional brand mascots are going extinct. Brands must innovate to stay relevant.

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