Industry News
Brands & Campaigns: SmartBrief Originals

The fast pace of digital media has had ripple effects on every aspect of marketing, including the company rebrand. Brand Zoo's Phil Battat talks strategy.

Social media can be an incredibly useful tool for companies, but usage needs to be regulated and monitored to avoid agitating your customer base.

Brand marketers need to be good storytellers. A good story line can turn a prospect into a customer, and a customer into a loyal follower.

Look beyond the jargon. Vetting any social media expert who is trying to earn your business is critical to your success.

SmartBrief is now offering video ad units in its business-to-business newsletters, an innovation that reflects the advertising industry’s shift toward digital video.