While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.

Walmart recently dipped its toes into livestream e-commerce, already a popular trend in China. Azoya’s Franklin Chu explores this trend and how brands use influencers to grow sales and connect with their consumers.

Open rates are a key metric for gauging the success of email marketing campaigns. To increase open rates marketers should pay particular attention to personalization, content, subject line and design.

Shane Barker, a digital marketing consultant, writes about how artificial intelligence can play a major role in helping you monitor your Facebook ads campaigns.

Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.

VDX.tv’s Jim Johnson looks at the value of marketing through connected TV and OTT streaming services and how the ability to finely target audiences may make CTV and OTT a sure bet.

DISQO’s David Grabert takes a look at the data “war” between Apple and Facebook and concludes “the industry has little choice but to communicate better and to broker a new deal with consumers around their data.”

Want to make remote work more efficient? It’s time to leverage marketing automation. Attrock’s Gaurav Sharma explains how marketing automation can help your business grow.  

Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.

Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.