Digital Technology: SmartBrief Originals

Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.

AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.

Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”

Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.

IoT and the elderly
IoT and the elderly

How tech is letting seniors live more independent lives.

Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.

Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.

4 must-watch technologies for today’s marketers
4 must-watch technologies for today’s marketers

Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.

SmartBrief Marketing Original by Evan Magliocca, Image by geralt on Pixabay
SmartBrief Marketing Original by Evan Magliocca, Image by geralt on Pixabay

Brand Marketing Manager Evan Magliocca explores problems and possible solutions brands – and their agency partners – encounter in today’s martech marketplace.

The most surprising thing about machine learning is how quickly the technology is developing