Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.
Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.
Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.
Are you prepared for a ransomware attack? Here’s everything you need to know about the current state of ransomware and how to protect your business.
Digilant’s Raquel Rosenthal offers six steps marketers can start taking to prepare for a cookie-less digital marketing world.
As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.
Matt Tubergen, EVP of Digital Turbine dives into the concepts detailed in Duhigg’s best-selling book, “The Power of Habit,” and how it manifests in mobile.
Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.
Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.
ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.