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Digital Technology: SmartBrief Originals
How to engage and delight customers with audio-optional streaming TV entertainment  
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How to engage and delight customers with audio-optional streaming TV entertainment  

Here’s why businesses with TV screens should switch to a streaming TV platform designed for public viewing.  

Video measurement must evolve with changing privacy regulations
Video measurement must evolve with changing privacy regulations

As behavior-based tracking options gradually disappear, measurement models are not keeping up. We have already seen platforms such as Facebook impacted by changes made by Apple last year. Find out how are these changes impacting video marketing?

Can Meta help millennials express themselves authentically?
Can Meta help millennials express themselves authentically?

SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca

3 challenges to overcome with self-serve digital conversion tools
3 challenges to overcome with self-serve digital conversion tools

As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.

Is Facebook too big to fail?
Is Facebook too big to fail?

Lotame’s Mike Woosley examines the effect Facebook’s October 2021 outage and answers the question: Is Facebook too big to fail?

Extended deadlines or not, it’s time to move on from cookies
Extended deadlines or not, it’s time to move on from cookies

No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”

3 secrets to NFT marketing success
3 secrets to NFT marketing success

Kent Lewis of Anvil Media offers three tips to those seeking to launch NFT campaigns, based on his own work to auction NFTs to raise money for a local charity.

5 easy changes Google could make to be less monopolistic
5 easy changes Google could make to be less monopolistic

LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.

Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs
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Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs

SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.

Supporting DOCSIS backward while moving forward
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Supporting DOCSIS backward while moving forward

As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.

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