SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.

MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.

Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.

Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.

MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.

InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.

Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”

How marketers and developers can create, guide and find advantages in mobile gaming communities