Marketing Strategy: SmartBrief Originals
US retail giants invest in strategic partnerships
US retail giants invest in strategic partnerships

Azoya USA’s Franklin Chu explores how Amazon, Kroger and Walmart created strategic partnerships with Chinese companies, and offers three key takeaways to show how other retailers can do the same.

A glimpse into what’s coming in 2020
A glimpse into what’s coming in 2020

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.

5 Steps to a Crisis Communication Plan
5 Steps to a Crisis Communication Plan

In the age of information, organizations need to be proactive in planning for a crisis and communicating their response. Five steps for PR pros to create a crisis management plan before the inevitable happens.

How to win with social at live experiences
How to win with social at live experiences

GLOW’s Jennifer Fink and Sarah Pine detail six steps for you to take to make the most out of social media at live events and experiences.

Make the most out of your Q4 budget
Make the most out of your Q4 budget

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020

The Anatomy of Facebook Audiences: Why Audience Matters
The Anatomy of Facebook Audiences: Why Audience Matters

Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.

3  things retail brands can learn from China about winning in a competitive market
3  things retail brands can learn from China about winning in a competitive market

If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.

Firefox nudges advertisers toward cookie alternative
Firefox nudges advertisers toward cookie alternative

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?

Getting ahead in the retail content game: A conversation with a SmartBrief publisher
Getting ahead in the retail content game: A conversation with a SmartBrief publisher

Ahead of the report, Dena Malouf, SmartBrief’s group publisher for retail, sat down to talk about the importance of content strategy for customer engagement.

Who knew Black Friday online sales were so big in China?
Who knew Black Friday online sales were so big in China?

Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.