Azoya USA’s Franklin Chu explores how Amazon, Kroger and Walmart created strategic partnerships with Chinese companies, and offers three key takeaways to show how other retailers can do the same.

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.

In the age of information, organizations need to be proactive in planning for a crisis and communicating their response. Five steps for PR pros to create a crisis management plan before the inevitable happens.

GLOW’s Jennifer Fink and Sarah Pine detail six steps for you to take to make the most out of social media at live events and experiences.

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020

Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.

If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?

Ahead of the report, Dena Malouf, SmartBrief’s group publisher for retail, sat down to talk about the importance of content strategy for customer engagement.

Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.