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Marketing Strategy

Marketing Strategy

The impact of brand identity on customers’ psychology

When your brand identity resonates with customers, loyalty and sales will follow. 

By Syed Balkhi 04/08/25

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5 steps to creating thought leadership that opens doors

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The Growth Gap: Are CMOs falling short despite stronger CEO relationships?

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How Citi’s CMO drives differentiation from within

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Why diversifying your content strategy is so impactful

By Keith Kakadia 03/19/25

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How to create an effective customer experience strategy

By Taher Batterywala 02/24/25

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What’s the secret to continued Super Bowl growth? It’s the players

By Jacob Lane 02/06/25

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Valentine’s Day 2025: How brands can connect with buyers

By ​Mike Ford 02/05/25

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6 pop-up ad targeting techniques to skyrocket your results (Part 2)

By Syed Balkhi 01/31/25

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6 pop-up ad targeting techniques to boost results (Part 1)

By Syed Balkhi 01/29/25

Marketing Strategy

Mimetic behavior and Aspiration Economy: Who’s really choosing what you want?

By Dr. S. Z. Khan 01/06/25

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