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Marketing Strategy: SmartBrief Originals
Commentary: Why the ICCO World PR Report is a wake-up call
Commentary: Why the ICCO World PR Report is a wake-up call

Sarah Evans looks at how public relations pros typically measure earned media – and makes a call to action for new metrics that don’t use ad value equivalents.

People are not spoils of war
People are not spoils of war

Lupine Creative CEO Kate Wolff says the time of seeing agency employees just as “talent” or a “commodity” are over. To build healthy employee cultures within agencies, “we need more empathy, transparency, and authentic curiosity.”

5 marketing experts share their 2022 trends
5 marketing experts share their 2022 trends

SmartBrief reached out to five experts from across the marketing communications spectrum for five key trends you should watch for in 2022 as you plan your marketing moves.

How algorithm updates impact your SEO
How algorithm updates impact your SEO

LinkGraph’s Manick Bhan takes a deep dive into Google search algorithms – and four steps to take after an algorithm update.

4 ways marketers can prepare for 2022
4 ways marketers can prepare for 2022

As 2022 gets underway, marketers must understand these shifts and be prepared to shift strategies to address them. Here are four trends to watch.

How to launch a video marketing plan
How to launch a video marketing plan

Marketers know they need a video marketing strategy, but you still may still have some questions about how to execute such a strategy. Get your answers.

How marketing associations see 2022 shaping up
How marketing associations see 2022 shaping up

Representatives from Refersion, Anvil Media, Attock, as well as trade groups OAAA, MMA, IAB and AAF offer their take on what marketers can expect in 2022.

TikTok? Pinterest? How to choose the right social platform
TikTok? Pinterest? How to choose the right social platform

Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.

Benefits and pitfalls of thought leadership
Benefits and pitfalls of thought leadership

Thought leadership is a powerful way to cement your reputation as an expert and a trustworthy influencer. These strategies can give your business that competitive edge needed to stay top-of-mind with consumers, generate sales leads and close deals.

What writing 4,700 microstories taught me about marketing
What writing 4,700 microstories taught me about marketing

Author and content marketing writer Jesse Stanchak offers four marketing lessons he learned from writing nearly 5,000 microstories on Twitter.

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