Marketing Strategy: SmartBrief Originals

The demand for true marketing personalization is completely upending the strategies, scope and meaning of loyalty and rewards programs.

Has social media reached a saturation level - and what will happen in 2019?

We are now at the stage where the content we want should come to us -- without our having to search for it.

Pre- and post-show planning can maximize trade show marketing ROI
Pre- and post-show planning can maximize trade show marketing ROI

To make sure you’re getting the most from your trade show marketing efforts, a program that extends beyond the event is key.

Brand, branding and brand identity describe different concepts, although they are commonly and often incorrectly used interchangeably.

Trade via smart TVs, with everyday consumers as the buyers right from their sets, is poised for rapid growth and adoption in 2019.

How do you provide personalized marketing content that is profitable to the brand and valuable to customers?

Failure to implement marketing tactics and analytics effectively can prove troublesome for brands.

The best logos are timeless - but incorporating some design trends can make a brand stand out in a crowded marketing space.

Many organizations are looking to agencies to provide skill sets not core to the team, as well as to quickly scale as needs or opportunities emerge -- without being locked into permanent overhead.