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Marketing Strategy: SmartBrief Originals
How our favorite ‘90s brands made modern comebacks
How our favorite ‘90s brands made modern comebacks

Vokal CEO Reid Lappin looks at how two 1990s brands have made a comeback and what you can learn from them to revive your business.

Enhance your brand with these 4 marketing hacks
Enhance your brand with these 4 marketing hacks

There are always the go-to marketing hacks that professionals tend to preach, but, although they are useful in helping businesses grow, there are other tips that aren’t always shared that can boost your brand’s reputation. Here are four of them.

5 reasons why content marketing is essential in 2021
5 reasons why content marketing is essential in 2021

Anvil Media’s Meg Riley looks looks at the value of content marketing, and how it can shorten the sales cycle.

Employee-based targeting: The next big thing in B2B
Employee-based targeting: The next big thing in B2B

Semcasting CEO Ray Kingman looks at how employee-based targeting can help B2B marketers fill the top of their sales funnel with qualified prospects to dramatically improve the quality and scale of engagement.

Social commerce emerges as the new capital for brands to reach customers
Social commerce emerges as the new capital for brands to reach customers

Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.

6 ways to pace the relationship building process
6 ways to pace the relationship building process

Nancy Marshall of Marshall Communications writes about the importance of relationships, and offers six ways to build trusted, valuable business relationships.

The most overlooked marketing asset? Brand ambassadors
The most overlooked marketing asset? Brand ambassadors

Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.

How to advocate for a bigger content marketing budget
How to advocate for a bigger content marketing budget

Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.

How brands are leveraging long-form storytelling
How brands are leveraging long-form storytelling

MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.

What it means today for brands to take a stand
What it means today for brands to take a stand

Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.

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