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Marketing Strategy: SmartBrief Originals
What marketers need to know about local in 2021
What marketers need to know about local in 2021

Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.

Why influencers don’t trust and promote your brand
Why influencers don’t trust and promote your brand

Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.

Carve your space in influencer marketing just by being yourself
Carve your space in influencer marketing just by being yourself

Establishing a solid influencer platform in today’s constantly shifting social media landscape can be challenging. The good news? You can create incredible market impact just by leaning into more of what makes you … you.

How to market to the ethical consumer: 6 effective marketing strategies
How to market to the ethical consumer: 6 effective marketing strategies

Anvil Media’s Kent Lewis provides background on the rise of ethical consumerism and 6 ways brands can engage and market to these consumers.

It’s a make-or-break holiday season for retailers: Here’s how CTV can help
It’s a make-or-break holiday season for retailers: Here’s how CTV can help

Tremor Video’s Stephanie Scheper details how retailers can effectively use connected TV during the holiday shopping season.

A glimpse of 2021 global retail trends
A glimpse of 2021 global retail trends

Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.

4 major trends for digital marketing in 2021
4 major trends for digital marketing in 2021

Anvil Media’s Kent Lewis gazes into his crystal ball to see four trends in digital marketing we can expect for 2021.

A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?
A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?

Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.

Your brand is probably missing out on the true value of influencers
Your brand is probably missing out on the true value of influencers

Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”

Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising
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Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising

Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.

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