Industry News
Marketing Strategy: SmartBrief Originals
2020 may be “tipping point” for brand purpose cultures
2020 may be “tipping point” for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.

Can brands bring more racial equity to America’s national pastime?
Can brands bring more racial equity to America’s national pastime?

Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.

B2B content marketing tactics to increase your content ROI: Part 2
B2B content marketing tactics to increase your content ROI: Part 2

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.

B2B content marketing tactics to increase your content ROI: Part 1
B2B content marketing tactics to increase your content ROI: Part 1

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part one of a two-part series to ensure the success of your content marketing initiatives.

Developing the right brand voice and brand tone
Developing the right brand voice and brand tone

Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.

How to optimize your visual content marketing strategy
How to optimize your visual content marketing strategy

Images often have more impact on your target audience than any other piece of content. Here’s how to upgrade your visual content marketing strategy.

COVID-19 changed consumer behavior and marketing strategy
COVID-19 changed consumer behavior and marketing strategy

Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.

Marketing during COVID-19: Doing nothing is not an option
Marketing during COVID-19: Doing nothing is not an option

Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.

Higher education marketing strategy during the pandemic
Higher education marketing strategy during the pandemic

Allen Adamson and Allen Shapard of Metaforce explain why colleges must differentiate their learning experience to prove their brand is worth the money.

How to think about content creation and personal branding
How to think about content creation and personal branding

Even under the best of circumstances, the content creation and brand marketing processes are hard. We spoke with Goldie Chan about how to succeed at both.

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