SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Social media marketers should create campaigns that focus on story, dialogue and visuals to attract users' attentions.

The most successful logos are often the simplest. Try creating your own by finding an icon that represents your brand and is easy to duplicate.

To win at social media you must ask yourself, “What would Judd Apatow do?” Find humor, be yourself, and make sure you capture it on camera.

The Engine is Red’s founder, Chris Denny, explores the worlds and values of investor-owned and independent marketing agencies.

SmartBrief Marketing Original by Evan Magliocca, Image by geralt on Pixabay

Brand Marketing Manager Evan Magliocca explores problems and possible solutions brands – and their agency partners – encounter in today’s martech marketplace.

Implementing and scaling technology in today’s retail environment
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Hear from a Toshiba exec on what retailers need to know about tech, what trends and types of technology they should incorporate into their businesses this year and more.

The demand for true marketing personalization is completely upending the strategies, scope and meaning of loyalty and rewards programs.

The most surprising thing about machine learning is how quickly the technology is developing

Has social media reached a saturation level - and what will happen in 2019?

Raise click through rate, and engage more readers, by following these tips for embedded email video

We are now at the stage where the content we want should come to us -- without our having to search for it.

3 themes to take from Retail’s Big Show into 2019

From keynote addresses, to educational sessions, to the EXPO floor, read about three of the biggest takeaways from NRF 2019: Retail's Big Show.

Pre- and post-show planning can maximize trade show marketing ROI

To make sure you’re getting the most from your trade show marketing efforts, a program that extends beyond the event is key.

Accountability, connected TV growth and 5G advancement will led technology trends in 2019.

Brand, branding and brand identity describe different concepts, although they are commonly and often incorrectly used interchangeably.