SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.

Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?

Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.

Tomer Tagrin asks: Is brand authenticity disrupting advertising?

In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.

If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.

Mobile-first strategy is really about cross-platform experience

"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.

The best engineers for a marketing organization combines soft skills and technical abilities.

IoT and the elderly

How tech is letting seniors live more independent lives.

Editor's take: Telecom

Telecom mergers and acquisitions, the movement toward 5G and advances in hardware and services were among the top stoiries of Q1. Find out what's coming next.

Major breaches, new attack methods and new approaches for cyberdefense

Major data breaches, new types of attack methods and a presidential candidate's hacker past are among the top cybersecurity stories of the first quarter of 2019.

Antronix looks back on 40 years, explores what's next for cable broadband
Sponsored Content

In this Q&A, Antronix exec Neil Tang talks about how cable broadband has changed, what’s next and how Antronix has tackled new challenges and industry evolution for 40 years.

Self-confidence is key for entrepreneurs looking to jump-start a new business.

Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.

Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.

Scalable tech, reaching shoppers and a tight labor market

From scalable tech tools to engaging with shoppers, read SmartBrief's retail editor's take on the latest trends in the news.