Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
10 tips you need to host a successful virtual event

RaffertyWeiss Media’s Patrick Rafferty offers 10 tips for event organizers to create and host successful virtual events.

Shama Hyder talks about how brands can make the most out of livestreaming

Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.

A glimpse of 2021 global retail trends

Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.

4 major trends for digital marketing in 2021

Anvil Media’s Kent Lewis gazes into his crystal ball to see four trends in digital marketing we can expect for 2021.

How are influencers and brands treating this holiday season differently?

Bailey Lauerman’s Kathleen Al-Marhoon talks with several influencers about trends they see for the holiday shopping season and what they’re hearing from brands.

A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?

Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.

Reinventing Retail - The View from Optoro

Optoro's Larisa Summers discusses retail changes spurred by the pandemic and building brand loyalty.

Reinventing Retail - The View from IDC

Leslie Hand of IDC Retail and Financial Insights looks forward to what retailers should focus on in 2021.

Reinventing Retail - The View from Qlik

Qlik's Poornima Ramaswamy talks about how this year changed the game for retailers and how data and analytics can help them succeed now and in the future.

Here's why SEO must be your organization’s marketing integration tool

Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.

Your brand is probably missing out on the true value of influencers

Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”

The only email marketing checklist you need

Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.

Opinion: 3 Ways audio OOH can generate revenue

Vibenomics' Paul Brenner makes the case for audio out-of-home media, noting that it's "a natural extension of other forms of audio."

Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising
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Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.

2020 may be “tipping point” for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.