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SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19
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Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.

Can brands bring more racial equity to America’s national pastime?

Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.

B2B content marketing tactics to increase your content ROI: Part 2

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.

B2B content marketing tactics to increase your content ROI: Part 1

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part one of a two-part series to ensure the success of your content marketing initiatives.

Association marketing strategies must adapt during COVID

Learn how your association can shift its marketing strategy to reach new audiences during this challenging time.

How luxury brands use celebrity influencers to attract Chinese millennials

Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.

The Best Cybersecurity Certifications You Can Take Right Now

Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.

Developing the right brand voice and brand tone

Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.

How to optimize your visual content marketing strategy

Images often have more impact on your target audience than any other piece of content. Here’s how to upgrade your visual content marketing strategy.

COVID-19 changed consumer behavior and marketing strategy

Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.

Marketing during COVID-19: Doing nothing is not an option

Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.

eBay Advertising survey: COVID's online shopping boost likely to continue through holidays
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Nearly two-thirds of eBay shoppers will spend the same or more on holiday shopping this year. Learn more about this, and how the pandemic-driven shift to online shopping will come into play during the holidays, when consumers will start shopping and more.

Report: Digital marketing agencies during COVID-19

An Uplers survey of digital agencies around the world looks at how the industry has pivoted and adjusted during the coronavirus pandemic – and points to a desire for outsourcing to try to be flexible for market conditions.

Higher education marketing strategy during the pandemic

Allen Adamson and Allen Shapard of Metaforce explain why colleges must differentiate their learning experience to prove their brand is worth the money.

How to think about content creation and personal branding

Even under the best of circumstances, the content creation and brand marketing processes are hard. We spoke with Goldie Chan about how to succeed at both.

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