Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Digital CX: How brands can win the new normal and beyond

Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.

What SMBs can learn about content marketing from Tiger King

ClipChamp's Anna Ji borrows from Tiger King to offer low-budget tips for how business owners can better connect with their target audiences, despite disruptions caused by the coronavirus pandemic.

The future of e-commerce is social media

Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.

How the work-from-home trend became a marketing opportunity

With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.

How to rebrand a company and find your true brand identity

Neuro CEO and co-founder Kent Yoshimura identifies five lessons his company learned after a recent rebranding.

Real solutions for cookieless targeting

Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.

The top cybersecurity news sources you should be reading

Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.

As pandemic quarantines lift, brand marketing cannot maintain status quo

MightyHive’s Tobey Van Santvoord looks at four ways that brand marketers must change in a post-coronavirus quarantine world.

How to achieve brand safety in digital advertising

SmartBrief discusses the importance of brand safety through native advertising.

Voice assistants grow in importance as businesses reopen

Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.

How to defend against a ransomware attack

Are you prepared for a ransomware attack? Here’s everything you need to know about the current state of ransomware and how to protect your business.

3 things influencers want brands to know

Bailey Lauerman’s Emily Mazurek identifies three influencer marketing trends, gleaned from a recent influencers focus group, that brand must know during the coronavirus pandemic.

5 new trends in digital marketing you might have overlooked

Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.

Omnichannel marketing in the new digital age

Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.

Marketing during coronavirus: Psychologists can help

RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.