SmartBrief and Philip Morris International Launch Business Transformation Publication

Business Transformation SmartBrief is a resource for business leaders to navigate the process of transformational change across people, systems and technologies

Washington, D.C. – SmartBrief today announced the launch of Business Transformation SmartBrief, delivered in partnership with inaugural sponsor Philip Morris International.

The digital publication is dedicated to helping business leaders navigate the process of transformational change across people, systems and technologies amid the challenges of today’s markets.  

Advancing technology, globalization, economic slowdowns and rising costs create a highly complex business environment. Successful organizations must be agile and responsive to change. Business Transformation SmartBrief will address the challenges modern organizations face and share innovative solutions, strategies and case studies along with the latest research and data on business transformation. 

“Business Transformation SmartBrief will explore the transformation strategies of today’s most innovative organizations,” said Rick Stamberger, CEO of SmartBrief. “The publication will be a real-time resource for professionals to meet the challenges of near-constant change in today’s disruptive market environment.”

The digital newsletter will be published three times a week and cover businesses in transition; digital transformation; best practices for change management; insights on environmental, social and corporate governance considerations; and cutting-edge transformation research. 

Each issue of Business Transformation SmartBrief will share how leading companies from consumer goods to tech start-ups are evolving to meet the demands of their customers by adapting their strategies to improve the bottom line in a sustainable, forward-thinking way.

Subscribe to Business Transformation SmartBrief.

 

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About SmartBrief

Serving nearly 6 million senior executives, thought leaders and industry professionals, SmartBrief is the leading digital media publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief searches thousands of sources daily to deliver the most relevant industry news in partnership with leading trade associations, professional societies, nonprofits and corporate entities. SmartBrief is a subsidiary of Future Plc.
 

About Inaugural Sponsor Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International: Delivering a Smoke-Free Future Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smokefree future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders.  PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the United States. In addition, PMI ships a version of its IQOS Platform 1 device and its consumables authorized by the U.S. Food and Drug Administration to Altria Group, Inc. for sale in the United States under license.  PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free IQOS product portfolio includes heat-not-burn and nicotine-containing vapor products.  As of September 30, 2019, PMI estimates that approximately 8.8 million adult smokers around the world have already stopped smoking and switched to PMI's heat-not-burn product, available for sale in 51 markets in key cities or nationwide under the IQOS brand. For more information, please visit www.pmi.com and www.pmiscience.com.  
 

Contact
Charlotte Clay
202-757-5500
charlotte.clay@futurenet.com