Industry News
7/12/2018

Ferrero Group plans to revitalize newly acquired brands formerly owned by Nestle, such as Butterfinger, Baby Ruth and Nerds, using Ferrara's dedicated resources, according to Ferrara CEO Todd Siwak. "As an entity that's exclusively focused on confection -- this is what we do, this is what we own unapologetically -- we're anxious to ensure the right level of investment and support behind the brands," Siwak said.

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