4/18/2019
Peluso
Dia Dipasupil/Getty Images

IBM marketing chief Michelle Peluso talks about why it's vital for business-to-business marketers to get serious about influencer marketing by working with external advocates or employees who are passionate about their brand and products and can convey that passion to prospects through storytelling. "It's crucial that B2B companies commit to preserving an influencer's authenticity as credibility is paramount," she says.

Full Story:
Forbes

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