Industry News

QR codes are gaining favor among marketers that want to engage with consumers without unnecessary apps and are finding it easier as social platforms such as Snapchat offer augmented reality lenses tied to e-commerce, writes Gabriela Barkho. She provides an example from and writes that e-commerce vendor Seek reports a 600% increase in the use of QR/augmented reality integrations for its clients' websites, including Overstock, Nestle and Walmart.

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