Industry News

WhatsApp is offering businesses new ways to interact with consumers by offering new tools, such as animated user packs and QR codes that can be displayed on storefronts or product packaging and scanned to initiate chats or for catalog sharing. The Facebook-owned WhatsApp says its business user base sits at 50 million, a tenfold increase from 2019, and every month, 40 million users look at business catalogs.

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