Industry News
8/10/2020
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Harley-Davidson has suffered sales declines for all but one of the past 21 quarters, and the company might need to rethink what it means to be the brand of rebellion, writes Bennett Voyles. "The core job that Harley performed for customers for many decades was giving people a sense of freedom, rebellion, identity, a distinctness from all other people," argues Rita Gunther McGrath, a professor at Columbia Business School.

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