Industry News
George Frey/Getty Images

Coca-Cola expects to rebound from coronavirus pandemic-related setbacks by making five changes, which are scaling innovation, shifting up to 75% of its field resources to front-line activities, advancing brand building, amassing platform services and deploying data-based strategies, said CFO John Murphy. Coca-Cola's new, highly selective and more regionally focused approach to innovation will also drive future growth, he added.

Related Summaries