Industry News

Hurricane Ida-related damage to an Entenmann's plant is driving the sweet baked goods brand owned by Bimbo Bakeries USA to temporarily suspend use of the clear cellophane panel featured in packaging for several products and shifting to clear clamshell packaging for its Danish pastry line. This move "offers the fastest way to get products back on the shelf," explained Jason Amar, director of marketing for Entenmann's.

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