#mike driehorst

Marketing Strategy

Best practices for multicultural marketing

A survey of SmartBrief readers offers 3 best practices for multicultural marketing.

By Mike Driehorst 01/31/24

Recent articles

Digital Technology

Generative AI: We’ve been here before

By Mike Driehorst 05/04/23

Marketing Strategy

Where’s all the Hispanic marketing?

By Mike Driehorst 03/28/23

Marketing Strategy

Should you cash in on the rise of retail media networks?

By Mike Driehorst 12/12/22

Digital Technology

Competition sucks … but it does make us better

By Mike Driehorst 10/11/22

Marketing Strategy

Marketing experts share their 2023 trends

By Mike Driehorst 09/16/22

Marketing Strategy

How marketing associations see 2023 shaping up

By Mike Driehorst 08/23/22

Digital Technology

Does targeted digital advertising create a geographical divide?

By Mike Driehorst 07/20/22

Marketing Strategy

How marketing agencies are marking Juneteenth

By Mike Driehorst 06/17/22

Digital Technology

Marketing in the metaverse is ready for takeoff

By Mike Driehorst 05/13/22

Marketing Strategy

2020 may be “tipping point” for brand purpose cultures

By Mike Driehorst 11/02/20

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