Patrick Hanlon

Patrick Hanlon is CEO of primalbranding.co and THINKTOPIA®, a global brand and strategic innovation practice working with Fortune 100 companies such as YouTube, Microsoft, Levi’s, J&J, Kraft, PayPal, Experian, etc. He is the author of "Primal Branding: Create Zealots For Your Brand, Your Company And Your Future," the seminal book on the evolving role of brands as belief systems, which is set for re-release by Simon & Schuster. He is also the author of "The Social Code.”